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Automation: Send Return Labels via Email

Set up an automation to email return labels to your customers

Written by Dan Coleman

Updated at January 7th, 2026

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In This Article

Before We Begin Create the Automation Specify When the Automation Runs The 'Return Shipment Type' Condition Add the Action

In this article, we will create an automation that:

  • Is triggered when a return label is created
  • Sends an email to the email address associated with your customer's order

REAL WORLD EXAMPLE

Our return policy is to send a return label to our customers once a return authorization has been approved. We would like for the return label to be emailed automatically as soon as we create the label in Postsale. 

Before We Begin

Creating custom automations is a premium feature requiring an Expand, Thrive, or Soar billing plan. Learn more about managing your Postsale account in our Frequently Asked Questions.

Create the Automation

Snippet: Automation Callout

Review Your Automation Workflow

Modifying or adding automations in Postsale might lead to unexpected changes in your shipping workflow. We recommend reviewing your current automations before making any updates.

 

Specify When the Automation Runs

Procedure: Settings > Account Settings > Automation

  1. Go to Settings and select Account Settings.


     
  2. Select Automation from the Account Settings menu.

    Automation is being selected from the account settings menu.
  1. Click the Add button.      

      
     
  2. Expand the Trigger drop-down menu and select A shipment is processed.


     
  3. Click Add Condition.     

        
     
  4. Configure the condition. Then, click Save.
    • Field: Return Label
    • Operator: Equals
    • Value: True
    • Match: The label that triggered the event     

      The condition is configured and the add button is being clicked.

The 'Return Shipment Type' Condition

You may not want the return label to be emailed to your customer when the return label is already included in the package with the original shipment. This is where the ‘Return Shipment Type’ condition comes into play.

Add this additional condition to your automation when you only wish for a return label to be emailed to your customer when the return label is not included with the original shipment:

  • Field: Return Shipment Type
  • Operator: Equals
  • Value: Return Shipment

   The return shipment type condition is shown.

 

Add the Action

  1. Click + Add Action under Perform these actions.     

    The add action button is highlighted.     
     
  2. Select Send an email from the Task drop-down menu.     

    Select send an email from the task drop-down menu.     
     
  3. Configure the Action. Then, click Save.     
    • Template: Label
    • From: Postsale users on the Thrive or Soar plan have the ability to select the email address from a list of custom email addresses. For all other pricing plans, the default Postsale email address is used.
    • Subject: Enter a subject for the email into the Subject field. We suggest using a Postsale token to autofill the order number to make it easy to identify which order the label is associated with. Here is an example:  Here's your return label for order# {{ order.number }}
    • Recipient: Select the email address the email should be sent to.      
      After making your selection, a token will populate the Recipient field. This token tells Postsale to use the email address associated with the order. 
      1. Click the (<>) icon in the Recipient field.
      2. Select from the following options:
        • Order Ship To Email
        • Order Ship From Email
        • Shipment Email
      3. Multiple emails can be entered separated by a comma.
      4. We suggest leaving the Skip sending email when the recipient is blank option checked so that an email is not sent when the orders does not have an associated email address.    

        The email action has been configured and the save button is being clicked.
         
  4. Verify that the Automation is configured like the appropriate image below. 


    When sending an email for all return labels.  

     
    When sending an email only for return labels that were not included in the original shipment.
     

The automation is added. Now, when you create return label, the label will be automatically sent to your customer in an email.

The automation we just created is shown in the list of automations.

Here's an Idea!

You could add an additional Action to the automation that updates the order's status to Return In Progress in addition to sending the email.

And… did you know that you can organize your orders by the order's current status? You can with Filters! Learn all about it in our About Filters: Examples and Use Cases article.

 
automation returns return labels email

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